![]() ![]() Berry’s charity foundation received a $20,000 donation from Nationwide Insurance in 2016, and Kansas City apparel company Charlie Hustle produced special shirts to support his foundation as well. While Berry’s cancer diagnosis wasn’t good for his health and threatened his football career, it wasn’t all bad for his personal branding. Travis Kelce Might Pull a Superman vs. ![]() Chiefs Prediction, Odds, Spread and Over/Under for NFL Week 1 (Expect Fireworks) Lions Defense Has One MAJOR Weakness Patrick Mahomes Will Exploit.3 People to Blame for Chiefs’ Embarrassing Loss to Lions.In 2013, Charles landed an endorsement deal with Puma, for which he made a video series and was featured on company advertising. While Charles played for the Chiefs, his off-the-field public activities were somewhat successful. Product endorsement deals and investments in other ventures offer a fuller picture of a particular player’s personal brand power. Jersey sales are only one part of a player’s brand, however. In Missouri for the 2016-17 season, the top-selling jersey was New England Patriots quarterback Tom Brady. Kansas was the only state in which a Chiefs player claimed that honor for the past season. Kelce claimed the top-selling NFL jersey in the state of Kansas for the 2016-17 season. The numbers look pretty similar, and they have the added feature of breaking down sales on a state-by-state basis. As a team, the Chiefs were 15th in Dick’s sales for the season. The top-selling Chiefs jersey according to Dick’s belonged to tight end Travis Kelce, who was 45th on the list. Charles’ Brand WeakeningĬharles had the 65th-best selling jersey in the NFL during the 2016-17 in terms of Dick’s Sporting Good sales, and never claimed more than one percent of the total NFL jersey sales from the sporting goods giant. Charles’ jerseys have not been performing well as of late on either site. Dicks Sporting Goods and both make their jersey sales figures publicly available. One of the strongest indicators of any NFL players’ personal brand power is player jersey sales. Thus releasing him shouldn’t hurt the Chiefs’ brand that much. While Jamaal Charles was a powerful asset to Kansas City’s image in his Chiefs’ prime, the amount of notoriety that he has brought to the franchise has declined with his missed time due to injuries. ![]() While both of these moves will have ramifications on the field, there are also consequences for the franchise in terms of how it affects the brand as well. By Derek Helling 6 years ago On Tuesday, the Kansas City Chiefs made two prominent player personnel moves, making Eric Berry the highest-paid safety in the National Football League and releasing running back Jamaal Charles. ![]()
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